Emerging Trends, Threats, and Opportunities in International Marketing : What Executives Need to Know
Michael R. Czinkota, Michael Czinkota, Ilkka A. Ronkainen, Masaaki Kotabe
This book constitutes a timely compilation of work addressing marketing inan uncertain world, competition from emerging and re-emerging markets, global sourcing, and the meeting of old and new global challenges. The context of international business has evolved over the years, and has always reflected the climate of the time.
Kategoriler:
Yıl:
2009
Baskı:
First Edition
Yayımcı:
Business Expert Press
Dil:
english
Sayfalar:
378
ISBN 10:
1780344252
ISBN 13:
9781780344256
Dosya:
PDF, 2.45 MB
IPFS:
,
english, 2009
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